Get Ready to Train in 2012

I love teaching my beginner's and advanced photography classes.  This month alone I've taught 6 photography classes betwen group classes and private classes.  Even if I'm feeling a little tired before my class, meeting up with moms who want to take better pictures of their kids really energizes me.  I dance around, usually cry at least once, and in the end I always feel as though I've made some new friends.  I put my love of photographing my own family into the class materials. 

The classes are not designed to replace the need for professional portraits done by a photographer - instead they are designed to help moms (and dads) learn how to get more out of their camera and candids so they can capture those everyday moments with more clarity and style.  And with the upcoming holidays, there is not a better time to start offering photography classes in your area.  January is commonly a slow month for portrait sessions, but it can be a HUGE month for photography classes - after all, new cameras are finding their way under the tree.

 

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Featured Sponsor: Photography Web Marketing Guide

I know it can be overwhelming to work in this web 2.0 world and know where to put your time and effort.  Blogging, Facebook, Twitter - how can you use these tools and more to put your best face forward, build your rank, and earn more customers?  What techniques should you use to clear out the electronic clutter and stand out online?  Zach Prez is back and has a new ebook developed to help you know where to concentrate your efforts in your online marketing.

I used Zach's SEO tools on my photography website to improved my page rank for the critical keywords to me.  Close to 50% of the traffic on my photography site is from search engines and directly from the keywords I have targeted.   While I do occasionally use paid ads, most of the traffic I get to my site is free traffic and free is good! I had over 31,000 unique visitors to my photography website over the last year.   Here's a crazy number....my traffic on my photography site from Google went up 2,425.00% when comparing March 2010 to March 2011.    How awesome is that?!

Now I'm getting ready to do my next pass at web marketing and I'm looking forward to having Zach's guide to assist me.  I won't be floundering on what to do because this eBook includes a checklist so I simply have to follow his suggestions and I'll be all caught up.   At $29 this book is a steal and will certainly pay for itself in rank and bookings.

BUT WHY NOT GET IT FOR FREE?  As part of the launch of our new Photographer's Kick Start: Advanced Training launch on Thursday April 7th, we'll be including the Photography Web Marketing Guide by Zach Prez for the first 30 people that purchase the Advanced materials or the Beginners and Advanced Bundle.

Need more help that an eBook can provide?  Check out the option to have a coaching call with Zach where he can help you develop your SEO strategy and recommendations.

Beginners and Advanced Photography Class Materials

	The newly updated release of the Photographer's Kick Start: Training module is now available!   And don't forget we have our great swag bag included with your purchase. Check out all the great information that is included with our Photographer's Kick Start: Training module.  You'll be generating revenue and offering photography classes for moms in your area in no time - for only $299.
	COMING SOON! A new set of training materials designed to get you up and running quickly to be offer an advanced photography class to your clients. $299

Interview and Contest on MCP Actions

This week Jodi Friedman over at MCP Actions (one of our fab sponsors) is featuring an interview with me AND a contest to win your very own copy of the Photographer's Kick Start: Training module (a $299 value).  So head over and read the interview, follow the directions to win, and good luck.  By the way, no reason to wait to buy - if you make your purchase this week after seeing this contest on the MCP Actions site, and you win I'll refund the purchase price to you!

Photographer's Kick Start: Training

The full updated release of the Photographer's Kick Start: Training module is now available!   And don't forget we have our great swag bag included with your purchase. Check out all the great information that is included with our Photographer's Kick Start: Training module.  You'll be generating revenue and offering photography classes for moms in your area in no time - for only $299.

Photographers Directory

As part of our pre-release, we offered the option to be included in our Photographers Directory on our I Want to Shoot My Kids website.  We've had a few of the photographers send in the information to be included in the directory so we were able to set it up.  The directory is linked to from the splash screen of the I Want to Shoot My Kids website, and from within the main navigation of the website.  Inclusion in the directory will help moms looking for a photography class find you, and will also help with your search engine ranking!

We'll be including a free one year listing on our directory to any photographer that purchases the training module on the first day of the release, May 21st!

Introducing | Photographer's Kick Start: Training

Increase Revenue: Offer Photography Classes for Mom's to your customer

For years I have been teaching a beginner's photography class to moms in the Houston area.  I have loved this additional way to get to know my clients, to meet new clients, and help other moms learn how to use their cameras.  It has also been a great way to increase revenue, especially in the traditionally slower times of year for portrait photography.

An increasing number of moms now have DSLRs but don't know how to use them.

This year I have had a lot of other photographers ask me about my training program.  So I decided to create this Photographer's Kick Start: Training program to share my training materials and process with other photographers looking to start their own training programs in their markets.  I have spent over two years fine tuning this program based on feedback from my students.

What's included in the Photographer's Kick Start: Training module:

• Powerpoint & Keynote Presentation with over 30 customizable slides
• Layered PSD files for slide background and all diagrams to customize for your branding
• All slide text to create your own slideshow using the tool of your choice.
• Speakers notes to guide you through the training materials
• Pricing and Marketing Guide
• Customization Guide
  
• Resource Guide for Moms
• Tips for speaking to MOPS groups
• Virtual Swag Bag with money saving coupons from sponsors

We'll be offering a special one day pre-release version of the Photographer's Kick Start: Training module for a special reduced price on April 30th.  Sign up for our enewsletter to get a reminder about our releases and find out about future products.

Common Questions

Can you make money from teaching mom's photography?  Absolutely.  Teaching this class requires very little time outside of the actual class time which means you can price it to make a great hourly rate. 

If I teach moms how to take pictures, won't they stop coming to me?  I have found that there are two kinds of moms...the do-it-yourself moms, and the do-it-for-me moms.  For the do-it-yourself moms, they may try to take their own pictures, but they are probably going to do that anyway so why not give them some guidance?  The do-it-for-me moms are the ones that will appreciate your experience and artistry and be willing to pay top dollar for it.  I have found that many moms that get into photography, are actually MORE willing to pay for a professional photographer's services because they have a better understanding of what goes into creating professional portraits and can start to see the difference between the mom with a camera and the true professional.

Aren't you afraid you are training your competition?  This class has been designed to help mom's learn how to turn snapshots to candid.  It is designed to help moms use more of the features of their cameras to do a better job of taking pictures throughout their everyday activities. It is not a replacement for portrait sessions with a professional photographer.

Over the next two weeks we'll be announcing our sponsors for this module who will be offering money saving opportunities for photographers who purchase this material.